Being an indie manufacturer of video games, you can have a good time making use of your creativity. However, you will discover it very difficult to earn money from the passion because the market for these games is quite saturated. Besides, it is quite difficult to vie against large production houses that have immense budgets at their disposal for marketing video games. You will need to locate a treatment for this dilemma or else you will find it extremely tough to stay in business.

Video Game Marketing

Typically the most popular means of marketing video gaming would be to go through an agent. Agents generally have a lot of contacts with game portals and works towards ensuring your games are featured there. A brand new development on the market may be the insistence of many game portals of only coping with agents and not with games developers. You do have to pay money to the agent instead of their services however the email address details are generally worth every penny as you won't need certainly to be worried about earning revenues.An important facet of marketing video gaming is building interest for them on the internet through websites and blogs. You will need to focus on se optimization so as to ensure that the game is highly visible on the internet. You will also need to advertise your product in sites where your target market might find them. Marketing is not necessarily a straightforward job, especially if you prefer to focus on the production aspect of one's business. Actually, you most likely will overlook business opportunities if you decide to handle marketing on your own.Video games come with a distinctive appeal that draws legions of followings. Proving its dominant drawing power, global gaming purchases reached a staggering 500 million in 2010. A continues to serve one of most lucrative markets with gamers collectively spending 3 billion hours weekly playing the said platform.

Investigative findings by The Association of Psychological Science reveal that gaming in general is known as as the perfect platform for players to defend myself against the characteristics of the "ideal self." Game titles offer gamers the ability to play an ideal role or virtually adopt a new identity, bringing about feelings of enjoyment of the massively social and interactive gaming experience and satisfaction at each victory.In 2008, the computer game industry - covering all video games in most video formats - made additional money than all Blu-ray and DVD movie releases combined with regards to product sales. Game sales were at $32 billion, up by 20 per cent from 2007. Hollywood film sales dropped six per cent, fixed of them costing only $29 billion.

An incident in point is Grand Theft Auto IV, which became a jaw-dropping success when it broke two entertainment industry records, hauling the largest sales on a single-day and seven-day basis since its release on April 29, 2008. GTA IV sold 3.6 million copies or $310 million in equivalent sales within the very first 24 hours of its availability. On the first week, the sales figures subsequently skyrocketed to over six million units or an equivalent of $500 million.

The GTA IV first-week earnings are much like giant movie releases. In a report by Reuters, the British-produced video game has outperformed Harry Potter and the Half-Blood Prince from Warner Bros., which raked in $394 million during its opening week in 2009. GTA IV also beat blockbuster Spider-Man 3 from Sony and Buena Vista's Pirates of the Caribbean: At World's End, which earned $382 million and $344 million, respectively, once they opened in cinemas in 2007. On December 12, 2011, Modern Warfare 3 officially de-throned the number one movie of all time - Avatar, since the fastest entertainment media to achieve the $1 billion mark. The former got its first billion dollar earnings 16 days after it was released whilst the latter for 17 days.

Exemplifying robust international business marketing techniques, video games have amassed earnings from its European market, decisively pulling the limelight away from the movie industry. Regarded as "probably the most valuable purchased entertainment market," gaming sales are four times a lot more than cinema earnings, also trumping music and DVD sales combined.

Shedding light on the phenomenal game following, UK paper The Guardian notes how video gaming pushes itself to the mainstream consciousness by stimulating the consumer's intelligence, appealing for their imagination and improving constancy in player involvement - something which Hollywood may not be very successful at.Industry research firm  that in 2011, global spending on the gaming ecosystem will reach over $74 billion, showing a growth of 10.4 per cent from $67 billion in 2010. Key transitions to gaming technology, business and software strategies are predicted to last beyond 2015, and at that time, spending will jump to a whopping $112 billion.

The gaming ecosystem covers gaming console manufacturers Nintendo, Sony and Microsoft; software for platforms or game consoles like PlayStation 2 and 3, Wii and Xbox 360; portable consoles Nintendo DS and DSi, Game Boy Advance, and Sony PSP; PC or notebook software; mobile gaming, as well as online and social gaming.Discussing gaming business and software strategies generally, marketing firm Zebra Partners representative Perrin Kaplan that gamers will often answer new services, aside from how they are being packaged - console, PC, handheld or Internet. With new games mushrooming on various types of media, the challenge for vendors in the game industry is always to adapt from what insatiable gamers want: to be continuously surprised and interested with a new type of fun and new technology that come with video gaming.